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  • Sessions from world-class marketers at top brands

  • Networking every day

  • DJs, world-record breaking, and an alarming amount of rom-com fun!

Last year, 29,000+ marketers joined us. This year is even bigger, and spots are limited.

Good in Boca. Everything worth knowing in Boca. Daily. Food and drink, events, shopping, wellness, home services.
Issue No. 48 | Tuesday, November 3, 2026
WEATHER
Tue, Nov 3
TUE
Nov 3
⛈
84°
low 75°
70%
Bring the umbrella
Wet until 3pm
WED
Nov 4
🌦
84°
low 73°
50%
Coin flip skies
Pack a backup
THU
Nov 5
☀
84°
low 72°
11%
Finally, sunshine
Patio is back
Storms all morning, so the good plans are indoors.
Sunrise 6:30a · Sunset 5:36p · East wind 15 mph, gusts to 22

Serena & Lily set a Boca opening date, a New York gold jeweler is bringing a piercing bar to town, and the city wants your ideas for Memorial Park.

Let's get into it.

The Rundown

Serena & Lily set its Boca opening 🛋️

Serena & Lily, the coastal home brand, opens its Boca store on Thursday, November 19, with 4,500 square feet of furniture, decor, bedding and wallpaper.

More than 300 of their textile and wallpaper designs will be in the room, so you can hold the fabric before you commit to the sofa.

That is the guest room sorted before the in-laws land for the holidays.

Tell the city what Memorial Park needs 🌳

Boca has started a six month master plan for Memorial Park and the downtown civic area around City Hall, and nothing has been designed yet.

There is a survey you can fill out from your couch today, in English or Spanish.

If you would rather say it in person, the first public session is Saturday, November 14, 2:00 to 4:00pm at the Boca Raton Community Center, and the city has a table at the Night Market at Sanborn Square this Thursday, 6:00 to 8:00pm.

Speak now, before somebody else picks the benches.

Coming Soon

Get pierced in solid gold this month 💎

An ear stacked with gold hoops, a diamond cuff and a spike drop from Ali Weiss

One ear, planned all the way up. Photo: Ali Weiss

Ali Weiss 💎 works only in 14k solid gold: earrings, necklaces, bracelets, rings, anklets, charms and chains. Her Boca boutique, the brand's first outside New York, opens at the end of November, and it comes with a piercing bar.

You can get pierced and pick the gold that goes in at the same counter.

The exact address has not been announced yet. We will tell you the minute it is.

What's On

All the tacos you can eat tonight 🌮

Three hard-shell tacos piled with pico de gallo and lettuce on a plate at Rocco's Tacos

Round one is four of these. Photo: Rocco's Tacos

Rocco's Tacos 🌮 at Town Center runs all-you-can-eat Taco Tuesday from open to close, 11:30am to 11:00pm. The tacos come off the De Casa menu, chicken, pork, chorizo, mushroom, crispy fish or shrimp, on flour, soft corn or a hard shell, and they arrive in rounds: four, then three, then three more until you tap out. A DJ takes over at 8:00pm.

Switch the filling every round and you have eaten your way across half the menu by the time the DJ starts.

It is $27.99 a person for the tacos and $7 for a house margarita, dine in. Call (561) 416-2131.

5250 Town Center Circle, Boca Raton, FL 33486 · See the deal

A hypnotist takes over the room tonight 😵‍💫

The Incredible Boris 😵‍💫 brings his comedy hypnosis show to Boca Black Box at 7:30pm. Volunteers go up on stage, and the rest of the room watches them do things they will deny tomorrow. He has been on Howie Mandel's show and at Just for Laughs, and he has headlined in Las Vegas.

Sit near the front only if you are ready to be picked.

Tickets are $46.27. Call 561-483-9036.

8221 Glades Rd #10, Boca Raton, FL 33434 · Tickets

Talk spy novels at the library today 📚

The Downtown Library runs a book talk on Clown Town 📚, Mick Herron's latest Slough House novel, the series behind Slow Horses, from 2:00 to 3:00pm. It is for adults, it is free, and drop-ins are welcome.

An hour indoors arguing about Jackson Lamb is the right use of a stormy afternoon.

Call 561-393-7852.

400 NW 2nd Ave, Boca Raton, FL 33432 · Details

Take a free boardwalk walk at ten 🌿

Island Treks 🌿 at Gumbo Limbo is a free guided walk along the shaded boardwalk through the hardwood hammock, pausing for Intracoastal views through the mangroves, 10:00 to 10:45am. Easy enough to bring the whole family.

Forty five minutes under the trees, with the mangroves doing the talking.

Storms are likely all morning and the city says it can be called off for weather. If it is, the library talk at two is your dry swap. Call 561-393-7810.

1801 N Ocean Blvd, Boca Raton, FL 33432 · Details

Network over breakfast before the workday 🥐

The Boca Raton Regional Chamber runs A.M. BEAST 🥐, its morning networking breakfast, from 8:30 to 10:00am. Free.

You are back at your desk by ten with new names in your phone.

Call (561) 395-4433.

1800 N Dixie Hwy, Boca Raton, FL 33432 · Details

The Plate

Brunch in front of a wall of roses 🌹

The floor-to-ceiling rose wall with the gold mirror at Kixi Cafe

The rose wall, mirror and all. Photo: Kixi Cafe

Kixi Cafe 🌸 is the pink one downtown: a floor to ceiling wall of roses with a gold mirror set into it, plum velvet banquettes and gold rimmed scalloped cups. The signature is the Japanese soufflé pancake, tall and wobbly, and the coffee comes from a local roaster, Wells Coffee.

Order the hot pistachio latte, sit against the rose wall, and the photo takes care of itself.

Also worth it: the cookie butter latte, the croffles, and French toast with caramelized bananas. Call (561) 990-7118.

171 SE Mizner Blvd Ste 18, Boca Raton, FL 33432

Open 8:00am to 4:00pm today. Closed Mondays, so this is your first shot of the week.

The Treat

Cut the cake and candy pours out 🌈

Rainbow bars dripping with chocolate at Sugar Hi

The rainbow bars, dipped and dripping. Photo: Sugar Hi

Sugar Hi 🌈 out west belongs to twin sisters Hillary Assael and Elissa Weinhoff, who started it in Armonk, New York, in 2017. Boca is their second store. Hillary writes the recipes and has been decorating cakes for more than twenty years.

Cut into a surprise-inside cake and the candy pours out of the middle.

Go for the rainbow bars, the cosmic brownie or the croissant cookie. Call (561) 717-3274.

3011 Yamato Rd Ste A7, Boca Raton, FL 33434

Open 11:00am to 9:00pm today.

The Glow

Lip color that wakes up with you 💋

Soft pink lip color being shaded in at Iwama Clinics

Color going in, soft and sheer. Photo: Iwama Clinics

Iwama Clinics 💋 is Priscila Iwama's studio. She shades color back into lips that have gone pale or uneven, using her own technique and equipment she developed herself, with low-level laser support so the lips heal softer, with little to no bleeding. Other artists come to her to learn it.

Your lips look like you put on a sheer tint every morning, without the tint.

Book a lip consultation. Call (561) 465-3041.

2300 Glades Rd West Tower Suite 330W, Boca Raton, FL 33431 · Book

Open 9:00am to 5:00pm today.

The Move

They teach reformer in a red room 💪

A woman in a red set holding a side lunge on a reformer in the red-lit room at Tremble Boca

The red room, mid-class. Photo: Tremble Boca

Tremble Boca 💪 in Mizner Park runs 50 minutes of strength, cardio and Pilates-inspired moves on reformers, in a dark room lit red, with every class set to the instructor's own playlist. High intensity, low impact. The concept is spreading fast: Athletech News reported in September that Tremble is heading to Madrid.

Classes run from 6:30 in the morning to 6:30 at night today, so there is one on either side of work.

Mornings are with Marisa and Michelle Hudson, evenings with Gabrielle Defeo. New here: two weeks unlimited is $99. Call 561-489-6545.

201 Plaza Real Ste 1209, Boca Raton, FL 33432 · Book

Open 6:00am to 8:00pm today.

The Find

Go to Nordstrom for the denim floor 👖

A close-up of blue jeans at the pocket, rivet and belt loop

Start with the jeans. Photo: ISO Republic

Nordstrom 👖 at Town Center has a whole floor of denim, and that is the reason to go.

Buy the jeans, hand them to the alterations shop inside, and they come back the right length.

The Ebar coffee bar and Bazille restaurant are both in the building, so a fitting room trip turns into lunch. Black Friday is November 27, so this is the week to find your size before the crowds do. Call 561-620-5555.

5820 Glades Rd, Boca Raton, FL 33431

Open 11:00am to 8:00pm today.

Good to Know

This vet heals pets with pure oxygen 🐾

A close-up of an orange cat's face and green eye

Gold Cat Friendly, which matters to this one. Photo: Picography via ISO Republic

Calusa Veterinary Center 🐾 runs a hyperbaric oxygen center: a pressurized chamber where your pet breathes pure oxygen, so the blood carries more of it into wounds, bites and swelling. It is accredited by the American Animal Hospital Association, a Gold Cat Friendly practice under the Feline Veterinary Medical Association, Fear Free certified, and a 2026 Readers' Choice finalist.

Emergency and urgent care run 24 hours, so the 2am limp has somewhere to go.

General practice runs 8:00am to 8:00pm today. Call 561-786-1100.

6900 Congress Ave, Boca Raton, FL 33487 · Visit

The Vouch

Fine hair, but make it thick 💁‍♀️

John Frieda ULTRAfiller+ Thickening Spray

Spray, comb, done. Photo: John Frieda

I found the thing that works. It is the John Frieda ULTRAfiller+ Thickening Spray 💁‍♀️, the hair filler. Spray it through towel-dried hair, comb it in, and fine hair dries looking like there is more of it. It protects against heat while you blow it out, too.

Filler for your hair, no appointment needed. That is the whole review.

John Frieda ULTRAfiller+ Thickening Spray · John Frieda · $11.99

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That's your day.

Tacos at Town Center run from lunch until eleven 🌮, the hypnotist takes the stage at seven thirty 😵‍💫, and the library talk at two is the dry plan if the morning storms drag on 📚.

Eat the soufflé pancakes before they sink. Get your lip color back. And find the jeans before Black Friday finds you.

See you tomorrow.

The Good in Boca Team